Survey Research Methods
Developed basic applied research and program evaluation skills including critical review, writing hypothesis, questions, and purpose statements; designing and executing program evaluation; and analyzing and disseminating findings.
PR Case Studies
Provided an understanding of effective and ineffective methods of public relations through the analysis of actual cases. Learned how and why a public relations effort was successful or not successful.
Strategic Communication in Public Relations
Learned to communication the best message, through the right channels, to the desired audience, measured against organizational and communications-specific goals.